Case Study:
IBM Cloud Journey
Product Announcement
Get Creative.
IBM wanted to come up with a visually creative way of showing off their Cloud and AI system for enterprise. Along with well known designer Bob Partington, we created a physical machine with colorful balls representing data that could help potential customers to visualize IBM’s processes. The videos would go on IBM’s site and socials, while the machine itself would go on to be featured at IBM’s trade show booths around the country.
Process: Design
Through multiple iterations of the design, we created each segment of the machine with a portion of IBM’s process in mind. Every part of the machine tells a story.
