Case Study:
Applied Biosystems 40 Years
Interview Series
Highlight Greatness
Celebrating 40 years of applied biosystems, Thermo Fisher came up with the idea to highlight 40 scientists from different fields whose work is making a difference around the world. We shot and edited multiple interviews in various locations and coordinated global shoots to ensure a cohesive campaign style.
Results
Ultimately, 40 scientists were interviewed and 40 videos were made for the anniversary, each in a unique location but all as a cohesive campaign. Now a permanent page on their site, 40 Years of Applied Biosystems stands as a testament to the lasting power of good science, and better scientists.
