
Case Study:
USPS Caring
Documentary Series
Show your appreciation.
At a time when budget cuts were affecting USPS operations, they wanted to show both postal workers and customers that the USPS performs vital functions for society. To do so, we highlighted several postal workers’ stories in a documentary format, interviewing them, their family members, their coworkers, and the folks along their routes. We ended up with a heartwarming series that shows that not only are these workers performing an essential duty, but they are delivering smiles along the way too.