Case Study:
Phenomenex Quality
Documentary Anthem
Talk about you
Phenomenex is a leader in chromatography and analytical chemistry solutions, and wanted to share the story of their quality over the last 40 years. Utilizing lab b-roll and interviews with employees and key stakeholders, we crafted an anthem docu-style piece where they could showcase their
Process: Concept
Understanding that Thermo Fisher wanted to highlight their time savings capabilities in a new, eye-catching way, we helped them come up with a concept that fit their brand while bringing new energy. We settled on a seemingly single take that moves seamlessly from space to space, with our hero dancing along to illustrate the ease of the process, along with some key VO to guide us through the narrative. Through a creative treatment that was shared with the client as a living document, we were quickly able to come to an agreement on creative.
